Colors and How They Affect Us
When we want to buy jewelry, color plays a very important role. Sometimes we want to match their color with our clothes, sometimes we just like a color, but sometimes some colors catch our eyes and we don’t know why. Here we can talk about it, psychological effects of colors on our brain and mood.
Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Colors can make us feel happy or sad, and they can make us feel hungry or relaxed. These reactions are rooted in psychological effects, biological conditioning, and cultural imprinting.
Humans used color since ancient times for different purposes, in rituals and ceremonies, from their houses and temples, to clothes and containers. But what does science tell us about colors and light?
Isaac Newton, in 1666, discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. More experiments demonstrated that light could be combined to form other colors. For example, red light mixed with blue light creates a purple color. Some colors, such as green and magenta, cancel each other out when mixed, and result in a white light.
The way emotions are affected by different colors depends on a color’s brightness, shade, tint, or tone, and whether it’s cool or warm toned.
In future articles we will discuss the effect of each individual color.
Image © 2020 Bâbak Mortezavy
- Baabak Mor